Services

Mediaworks aim to attract as many potential customers to the chosen companies websites as possible. This will ultimately increase business revenue,leads and enquiries.

Researching Your Industry

This is vitally important to ensure we attract the right people to your website as, the more targeted the visitor, the higher the conversion rate.

We at Mediaworks will research your industry online, analyse the strengths of your main competitors and research related “keywords” (how many people are searching for certain terms). 

We then, take all of these factors into consideration when choosing your companies keywords.

We ideally aim to have 2 or 3 main keywords and phrases, however this number is by no means a limitation on the key words that your site can be found from.
 

Getting Targeted Visitors To Your Site

Pay Per Click (PPC)

PPC campaigns, can be a fantastic way of attracting customers to your website.

They work when, a search engine showing, your advert (either above or to the side of the organic search results) when certain terms are searched for.

They allow your advert to be targeted towards an appropriate audience.

You only pay when somebody clicks on your advert. However, it is also very easy to waste money on PPC advertising if, it is not, closely monitored.

Mediaworks can setup and manage PPC campaigns for your business.

We can also, track click fraud (which occurs when your competitors click on your adverts), research keywords, track conversions and ensure the highest possible return on investment to your business.

Search Engine Optimisation (SEO)

SEO is a longer term strategy, whereby the aim is to rank websites as highly as possible for certain keywords or phrases.

Depending upon industry competition, Mediaworks aim to see results over a 6 to12 month period.

These organic (natural) results are seen as being more respectable by searchers, and receive far more clicks. These clicks are free of charge.

The SEO process consists of “onsite” and “off site” changes.

On site changes may, consist of changing your websites structure, copy and layout. It will also include adding or altering Meta Tags.

A website that looks good, may not necessarily be the most “search engine friendly”, hence even good looking websites need to be altered to ensure it is working as effectively as possible in terms of the attention it is receiving.

Off site optimisation includes a 12 month link building campaign.

This is carried out by researching a companies industry and finding related websites, which link to the website in question.This arrangement may involve a reciprocal link back to the linking website. 

Mediaworks will also submit articles and press releases related to the respective website and then submit that website to the most deemed, relevant directories.

What Mediaworks Does When They Reach Your Website?

Mediaworks, install tracking software onto individual client’s websites.

This allows us to access a vast amount of information, which is then analysed.

The information gathered can include;

• How people are finding your site

• What people are doing when reaching your site

• What the most popular pages on your site are

• How many people are completing “goals” –  i.e.buying products,submitting details,submitting a contact form

• Geographical information on site visitors

This information can also help, clients track the effectiveness of offline marketing campaigns.

Each month, Mediaworks run a site performance analysis which  looks into how aspects of the website can be improved,  and then implementing the necessary changes.

This report also includes a rankings update. This is where you are shown the exact improvements in your rankings on Google, Yahoo and MSN. 

This report is then sent to clients, and monthly meetings are arranged to discuss the performance.